Black background with white and gray text reading 'FUERZAPR'.

Public Relations with
Power + Purpose

In a world where the news moves fast and attention is fleeting,
FuerzaPR helps brands stay sharp, visible, and relevant.

We turn your story into press that moves with intention, not just speed.

FuerzaPR is a boutique public relations consultancy founded by Glenda Vaquerano,
a bilingual strategist with 20+ years of experience leading media campaigns for brands that
move fast, speak with purpose, and lead with culture, including senior roles supporting national beauty, food, lifestyle, QSR, and automotive brands.

We specialize in earned media, event publicity, and founder-forward messaging, bringing that
same senior-level strategy and media relationships to nonprofits, founder-led brands, and
small businesses ready for press that feels intentional.

What We Do

  • Media Outreach & Press Placement: Building relationships with the right reporters and securing coverage that matters

  • Event & Launch Publicity: Bringing product launches, activations, and brand moments to press and public attention

  • Messaging & Press Kit Development: Press releases, talking points, and materials that make every pitch land

  • Influencer Seeding (Micro–Mid Scale): Connecting brands with creators who tell your story authentically

  • Multicultural & Bilingual Campaign Strategy — culturally fluent storytelling that reaches English- and Spanish-speaking audiences alike

    All services are available on a project, retainer, or event-specific basis.

On location with NBC4, securing coverage for MSRPAC — because getting the story means showing up.

Fuerza means strength. And in a fast-moving media world, strength means knowing what to say, when to say it, and who needs to hear it.

As a Latina-owned consultancy, FuerzaPR brings an authentic, culturally fluent perspective to every story we tell, backed by senior-level experience and a genuine investment in the organizations we work with.

We specialize in earned media, event publicity, founder-forward messaging, and bilingual campaign strategy, giving nonprofits, founder-led brands, and small businesses the same caliber of support usually reserved for national brands.

Latina-Owned. Story-Driven. Built for the Pace of Now.

A flat lay of a workspace includes a potted succulent, a vintage-style Olympus camera, a mug of coffee with cream, a weekly planner with days of the week, a notepad with a gold pen, an open magazine showing interior design, and a notepad with a colorful dotted pattern.
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FuerzaPR was built to give values-driven organizations real senior-level PR, without the national-brand budget.

Our work with the Mary S. Roberts Pet Adoption Center, a no-kill shelter, is proof of what that looks like in practice: securing bilingual broadcast coverage, spotlighting individual stories, and turning a nonprofit's mission into press that moves people to act.

If your brand or organization needs PR that's rooted in genuine care and backed by two decades of media expertise, we're the team that delivers both.

Purposeful PR, Proven in Practice

Case Study: Mary S. Roberts Pet Adoption Center

The Challenge: As a no-kill shelter, MSRPAC needed to raise adoption awareness and community engagement, including reaching both English- and Spanish-speaking audiences across the Inland Empire, on a nonprofit budget.

What We Did: FuerzaPR led media outreach and spokesperson coordination across broadcast, radio, and digital channels, securing bilingual coverage and pitching human-interest stories tied to specific shelter residents and fundraising events.

The Result: Live coverage on NBC4 and KVEA 52 (Spanish-language) during Clear the Shelters, an on-air ABC7 feature, an NBC4 social feature that helped a long-term shelter resident find a home, and radio and digital coverage for the shelter's Barktoberfest fundraising event via KFROG.

Click on the video to watch the Spanish-language segment on KVEA 52, introducing Chowder to viewers during Clear the Shelters.

On set at NBC4 for Clear the Shelters, spotlighting the Mary S. Roberts Pet Adoption Center's mission to find shelter pets their forever homes.

This is the kind of coverage FuerzaPR delivers: real stories, told with care, that land on real airtime and move people to act.

Pictured: Behind the scenes at NBC4, with an MSRPAC representative and Chowder, ahead of his on-air segment.

Real Stories. Real Air Time.

Behind the Scenes with FuerzaPR: MSRPAC rep speaks to LA TV broadcast reporter on camera.

Media Coverage That Moves the Needle

Our work has landed in top-tier outlets that reach millions, from lifestyle and broadcast to trade and culture press.

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Let’s work together.

Whether you're a nonprofit building community trust, a founder-led brand finding your voice, or a small business ready for press that feels intentional, FuerzaPR brings senior-level PR strategy and genuine care to organizations that need both.

Currently taking on new nonprofit, small business, and mission-driven brand clients.

Ready to turn your story into press that moves people?

Fill out the form or connect with me via LinkedIn.